Original 1978 Monaco Grand Prix Poster "Hors Commerce".
Here we have a poster that is one of the original posters that was intended to be hanging in the Principality of Monaco to advertise the 1983 Monaco Grand Prix (but given its condition, we doubt if it ever got that far...).
The poster shows an artist's impression of an imaginary race down the start-finish straight with a Ferrari leading the pack, followed by Fittipaldi, a Tyrrell six-wheeler and a Brabham Alfa Romeo.
The multi-media drawing was from the hand of Alain Giampaoli who was also responsible for the 1979 poster and later on also for the 1997 poster.
The production of the poster was again in the hands of the AIP advertising agency from Monte-Carlo.
Each year, the ACM (Automobile Club de Monaco, organizing body of the Monaco Grand Prix) issues a limited number of posters and distributes these amongst the hotels, cafés, restaurants and shops of Monte-Carlo with the intention that the shopkeepers etc actually display the posters to advertise the event.
To prevent these posters from being sold before the event, and thus rendering them useless as a publicity tool, these are usually marked with a text on the back.
The 1978 edition is marked in red with the text "EXEMPLAIRE NON DESTINE A LA VENTE" (see photo).
Naturally, these posters are much more rare than the "normal" event posters which could be bought by the public before and during the race.
This particular one is one of those rare limited edition posters and has seen no apparent use so was probably "smuggled" out of the way or the intended shopkeeper was simply too lazy to put it up...
Although we are usually very cautious with descriptions like "MINT CONDITION!", especially when it concerns items of this age, this poster comes VERY close to that condition.
However, the photographs are of the actual poster up for sale here so please judge its condition for yourself.
It measures some 60 x 64 cm or 16 x 25 inches.
The race, held on May 7 1978, was won by Patrick Depailler (Tyrrell Ford), his first Grand Prix win ever, ahead of Niki Lauda (Brabham Alfa Romeo) and Jody Scheckter (Wolf Ford) completing the podium.
The Scuderia Ferrari had entered a Ferrari 312T3 for both Gilles Villeneuve and Carlos Reutemann.
Gilles crashed out of the race in lap 62 (of 75) while Carlos brought his car home in 8th position after starting from Pole Position. The poor results caused Reutemann to lose the lead in the championship to Depailler.
Only 1 (one) available.
Will be shipped rolled, in a sturdy tube.